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life, My Etsy journedy, Thoughts, Trying to build a business, Uncategorized

Sometimes I Feel so Inept: Starting a Shop on Etsy

Posted on November 8, 2023 by katherinebrianneparilli

Its 8 days into November, almost the middle of the much hyped quarter 4 and my heart is on the floor. I have been listening to You Tube videos about Etsy, and hearing how this or that item has had 20, 30, even 260 sales in the last couple of days, or how this person was able to use the brand new Everbee email that connects to Etsy to not only collect over a hundred new subscribers and make over 500 dollars in sales on one campaign. Meanwhile, after pushing myself to the breaking, my shop is full of loudly chirping crickets, and I fell like an inept, useless, daydreaming fool.

I do not know if it is my lack of design skills, my poor understanding of how to write a product description, my choice of keywords, heavy use of budget friendly mock ups, or all of the above; but it could be the middle of summer instead of nearly the middle of the most longed for quarter of the year. After so many weeks of hoping, planing, prepping, and doing all in my power to make this season a big success, and yet I have not made even 1 sale this month.

I have had some of the You Tube videos that talked about how popular the something, something, repeat style design was so I thought I would give it a puzzle themed twist. I do not know if it is the font, keywords, or my budget friendly mock up, but for me this design has proven to be a flop.

Talk about the ups and downs, especially the downs of having an Etsy shop. I was so sure that now that I had a few POD items, and had even made my own puzzle version of some of the designs that were currently popular like my Thankful for Sudoku, Cozy Puzzle Season, and Farm Fresh Pumpkin Mazes that this year was going to be at least a little bit better than last year. Besides introducing a line t-shirts and sweatshirts, I had added mugs, totes, tumblers, and even a couple of glass cutting boards and an apron.

Besides listing multiple t-shirt and sweatshirts, I had created some fun puzzle designs, including an adorable series of animal detectives, that would make great, kid friendly gifts.

After watching dozens of hours of Etsy videos, researching keywords, and searching for a few popular demands to tweak to my niche, I thought for sure I had started to learn something. That my knowledge base was growing, and I was finally starting to get a slight hand on how to improve my Etsy shop. But after today, after hearing about all those sales, I feel like I am still back at step one.

No, make that step negative 1,000 or even 1,000,000. Yup, that sounds about right. 8 days into what is supposed to be one of the busiest months of the year, having more than doubled my listings from this time last year, and not 1 sale, and it really feels like instead of gaining the knowledge needed to move forward, I some how managed to lose what little I had and fall off a cliff.

Deep down I know this feeling is due to taking my eyes off how far I have come and instead focusing on others. But as much as they say don’t compare yourself with others, that is almost impossible to do.Its impossible to watch an Etsy tutorial where someone talks about how they did this, designed that, listed that, advertised this way, created xy sale, and made hundreds of dollars, without comparing your hibernating snail progress to their glowing accounts of how much they tutored this person or that person to making hundreds of dollars a month, without wondering what is wrong with you.

No mater how educational the video, it is hard to repeatedly hear the success of others, and compare your stagnate state and think that you must be the most inept, thick brained person on the planet who will never learn what it takes to move their shop forward. But eventually, I know, that if I keep trying, a sale will come, and hope will spring up again.

If you are thinking about starting your own Etsy journey, click this link to get 40 free Etsy listings. https://etsy.me/3MhfyfA

Click here, if you would like to check out my Etsy shop.

life, Thoughts, Trying to build a business, Uncategorized

Beware of Emotionally Counting Your Chickens Before They Hatch When it Comes to Your Etsy Shop

Posted on November 2, 2023November 3, 2023 by katherinebrianneparilli

At this moment I am not sure if I consider the old adage of never count your chickens before they hatch to be wiser than I thought or more frustrating than I can ever imagine. Because since I started my journey on KDP and Etsy, I have found it to be both. On the one hand it has repeatedly proven itself to be true, which has become a source of intense frustration.

Month after month it has felt like there is some unseen rule that stated that with only a couple of exceptions, my shop could only get 1 sale a month. For my first year, except for 1 month where I got no sales, 1 month where I got 3, and another where I got 6 the rule did not deviate. So far for my second year that number has been bumped up to a mind boggling 3 sales.

And like last year, there was a thrilling month where the numbers suddenly spiked and I got 8 budget saving sales. I remember how excited I was that month as for a short time I got a sale every 3 1/2 days. For a few weeks I was able to open my laptop with a sense of eager expectation. Every time I got a sale I would pull out my calculator and crunched the numbers to determine how many visits I would need before I would get a sale with that new conversion rate and how much I might earn after Etsy fees if I got x amount of visitors a month divided by the number of visits needed to translate into a sale with my current conversion rate.

Yes, it was a bad thing to do, it went against every rule I had set for myself. But after the first 3 or 4 sales, I began to dream what I would do with so many sales. I let myself imagine how this sudden boost in sales would slowly but steadily snowball from making enough sales to cover Etsy listing fees, then adds, then an etsy Seo aid like Everbee and Erank, to a program that let me sell custom products like Hello Custom, then the paid version of Canva, etc until I not only could pay for my business expenses, but all my other expenses and a few wants as well.

Oh how hard it was when the next month came and I got more views than I had ever gotten, yet my sales plummeted back to the seemingly newly set in stone 3 sales a month. What a bitter pill it was to realize, that even though I had told myself that I would never allow myself to do so, I had counted my eggs before they hatched, and as usual, it was a big fat zero.

That month I promised myself I would not let it happen again. But then came all the videos talking about Q4 and all the holiday sales that come with it. Last year, had not been very amazing. I only had a handful of digital download puzzles. I think that at the peak of Q4 or quarter 4 I had a total of 40 or 50 listings so it was not a big surprise that q4 went by with only a small bump of 2 extra sales.

But after watching all those videos, and realizing that this year I had added a variety of POD items such as puzzles, t-shirts, and mugs, I began to feel very excited. While my digital download puzzles and coloring pages had appealed to those who were traveling or looking for some project to keep their young holiday guest busy, there had been nothing that would appeal to someone looking for the perfect gift to give a loved one or a friend.

But this year was different. Thanks to the addition of POD items like puzzles and mugs, I now had a growing collection of gift-able items. And after watching hours of videos of people talking about how they would make more in Q4 than any other time of the year, sometimes making in those 3 months as much as they had made all year long, I was overflowing with excitement. Because I had worked slowly and steadily throughout the year, my collection of 40 or 50 items had more than doubled.

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life, Thoughts, Trying to build a business, Uncategorized

Start Building Your Media Following Now

Posted on October 11, 2023October 11, 2023 by katherinebrianneparilli

Maybe you happened upon a video about how someone who opened an Etsy shop and a year later they had made over $60,000 in sales, how using Canva and Printify you could design t-shirts to sell on Etsy, or a video using Etsy as a side hustle to make extra cash, and you said to yourself, I would like to do that some day. Well if your are thinking about starting an Etsy shop, even casually thinking about starting one, I would recommend that you start building your media presence today.

You do not have to sit down and map out your business strategy or even know the name of your future shop. What matters is that you are starting the process of building a loyal audience who eventually some will also become loyal customers.

Just look at some of the homesteading channels like Arms Family Homestead and Lumnah Acres. Well neither of these channels has an Etsy shop, their path to success highlights the importance of building an audience as early as you can. Both of these channels started off by showcasing a portion of their daily life on the homestead. They made videos introducing us to their farm animals, showing them working in their garden, mowing their lawns, doing various building and repair projects, etc.

Eventually, as their audience grew, they would occasionally design a few hats, mugs, t-shirts, and sweaters that they sold to make some extra cash. But now that both channels have grown immensely, they have harnessed the power of having a big audience to create their own shops on much bigger scale. In the past couple of years, Arms Family Homestead transformed a portion of their barn into a work/storage area where they could store supplies so they could make and sell their own t-shirts, hats, etc that displayed some of their most beloved animals. Recently, Lumnah acres also set up their own website and began selling selling a handful of merch items such as a sticker, some pencils, and a couple of T-shirts along with their main draw, coffee. And thanks to the power of their 345,000 plus subscriber base, their 3 different brands of coffee debut was a success and quickly sold out multiple times. Because they had already built a loyal audience by the time that they opened their shops, it did not matter that there were only a few colors and items to chose from as their audience was excited to get a Rufus t-shirt or a bag of Lumnah coffee.

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Faith, Religion

Do the Dead Return to their Homes? A look at what the Bible has to say about the dead and ghost

Posted on October 1, 2023December 24, 2022 by katherinebrianneparilli

Fun Puzzles, Thoughts, Uncategorized, Word Searches

19 Sales and Learning the Lesson to Leave Well Enough Alone

Posted on March 31, 2023 by katherinebrianneparilli

Ten months into my Etsy journey and I have made 19 hard earned sales. For months at a time it seems like there is an unwritten rule that I can only make 1 sale a month, no matter how many visitors come to my shop. Then, thankfully, there is a month like this one, where I get a slight boost and make 3 sales, and then back to crickets for weeks.

So, after listening to some You Tube videos, I have been trying to work on improving SEO and making a few changes to some of my pictures that I felt could use a better background. I still have a long way to go to make the needed improvements. But one lesson that I quickly learned, thanks in part to some mistakes that I have made in the past on KDP, is that the saying leave well enough alone or if its not broke, don’t fix it, is a very important saying for your Etsy shop.

If a listing is doing well, don’t tamper with it. After making a couple of changes to a listing that was doing fairly well, and experiencing a sudden slow down (you think I would have learned my lesson from KDP), I heard some very valuable advice from an Etsy youtuber. If you want to see if you can improve it, and there is another category that it can go under, make a copy, change the first picture, and make one or two tweaks so you know if the changes you made improved your listing or hurt it. Kind of like an A B testing at the optometrist office where the doctor ask if you see better with A or B or they are both about the same.

For now, since I do not get many sales, if my listing recently had a sale or two, I leave well enough alone and give that listing a chance. That way I do not sabotage a listing that might have taken off, but thanks to my tweaking instead ends up sinking like a lead balloon. Instead, if I want to make changes, I will see if I can add it to another category and make a change or two and hope and pray that at last one of my listing will take off and I can stop spending months wondering who wrote the invisible rule that I can only get 1 sale a month even if if it is only for$2

If by any chance you are looking for some fun word games, then you might enjoy my Fun Word Games Digital Download Activity Pack, Word Search Puzzles, DecoderRing, Word Scrambles, Alphabet Soup, Zigzag Puzzles, Anagrams, pack.

life, Thoughts, Uncategorized

Another Important Lesson for Trying to Start Your Own Business: One Hundred Percent Effort Does Not Always Equal Success

Posted on March 24, 2023 by katherinebrianneparilli

How many times have we been told that effort is the secret to success. Your grades are slipping all you need to do is study harder. You want a promotion at work just work harder. You need to take off a few pounds, diet better and workout harder. No matter the problem, the answer to all your problems is to give your 110% effort and like magic, all your problems will be solved.

Well this might be true if the reason for your few extra pounds was that extra slice of cake or two that you liked to indulge in after a hard day, and not a hormone problem. If your grades were slipping because you were not completing your homework and forgoing that needed hour of study in favor of hanging out with friends or binge watching your favorite You Tube channel and not because you had an undiagnosed learning disability like dyslexia that made it hard for you to understand what you were reading. As much as we want to believe that effort always means success, there are areas of life where we can work our fingers to the bone, only to fall short of the mark. But what about things that you have absolutely no control over, like how many people buy your books or from your Etsy shop?

We can spend hours creating the perfect shop banner and creating professional looking designs, take pictures that look like they belong in magazine, and have all the right keywords and yet the success we seek may remain a step our two out of our reach. Our little shop might seem like it is about to take off when changes to the algorithm brings our rising graph crashing downward for days and even weeks. Sickness could put such a damper upon our effort that a car without gas being pushed uphill by the father of knew born with colic and a bad case of the flu looks like a blaze of glory compared to our empty tank of energy.

Or after spending months preparing products, creating photos, and trying to brainstorm tags, and mere days after celebrating the opening of our shop, we can wake up to the fearful news that interest rates are rising, stores are closing, banks are failing, and the economy is on the brink of a financial disaster not seen since the great depression. Bringing the traffic in your shop to a slow drip instead of a quiet but steady stream.

Yet for all of that, there is something satisfying knowing that even though your dreams of financial greatness did not come to pass, or have been put on an extra long hold, that you have given it your all. That you have done all in your power to learn, grow, and work towards your dream. Because

So if you have a dream that you believe is worth giving your all, what are you waiting for? Who knows what you can do or where you will go if once you pick up your feet and begin the journey of a thousand miles. There are no guarantees that you will become the millionaire of your dreams, a doctor, a best selling doctor, etc. But one thing is for certain, a hope never pursued will forever remain a dream.

Click here to check out these fun designs about how 100 percent effort does not always equal success.

life, Thoughts, Uncategorized

The Danger of Leaving Your Dog Alone Outside Even in the Suburbs

Posted on July 29, 2022 by katherinebrianneparilli

A few months ago I wrote a warning article on my Make Time For Happy blog, a fun blog inspired by my little pup, about the dangers of letting your dogs outside without keeping a close watch after a hawk or an owl came within feet of my back door. If it had happened when we first moved in 14 years ago, I could have understood. As very few of the lots in our neighborhood had been built and it felt like we were in the middle of the country. But now ever lot has been built on, and areas that were once nothing but trees have been cleared and transformed into neighborhoods and more and more it feels like we have been swallowed up by the city. So you would think that it would be safe to open the door and let our little dog spend some time roam his fenced in backyard.

For the first few years we had Happy, we often did that. But every once and a while we would notice the shadow of a hawk passing over heard and heard the birds madly screaming as the mocking bird or black birds gave vigorous chase. Oddly, as the houses sprang up around us, we were surprised one day to look out our window and see a hawk sitting on our fence. For a few days after we decided that it was better to be safe than sorry, and accompany Happy as he ran and played. When, after a few days, there was no sign of the hawk, we figured all was safe and we let Happy out as normal.

On and off for a few years, there would be a pattern of the occasional visit by the hawk for a few days each year, and then an all clear for the rest of the year. At first it seemed like there was nothing to worry about as the hawk would only relax on our fence for a few minutes here and there for a few days, and take off at the slightest peep. For those few minutes we were able to enjoy the priviliage of beholding this breathtaking predator from our family room window.

Then one year, there was a somewhat worrisome change, yet it took time for us to recognize how unnerving it was. After years of making the occasional visit and taking off, we noticed that instead of taking off the moment that we opened the sliding glass door, it would linger and let us admire it from the safety of the porch. Our hearts thrilled with amazement as we stood on the porch and enjoyed this rare view. As soon as I had the chance I got out my camera and snapped a couple of pictures, thinking how lucky I was to be granted this rare priviliage.

Then one day I tried opening my porch door and take a few steps outside so I could get a better picture. And to my surprise, the hawk stayed and let me take a few picture.

And after a couple of days take a few steps in its direction and take an even better picture.

It would seem that alarm bells should be going off at this point that this wild bird felt comfortable enough to let us open the screen door and get within 50 feet of it and then calmly turn its head and let us take its picture. Overcome with the excitement at being so close, it never occurred to us that this wild bird was slowly losing its fear of us, and that this could put our dog in danger.

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Articles about Writing, life, Poetry, Thoughts, Uncategorized

Maze Craze: A Very Fun Idea

Posted on April 27, 2020June 4, 2020 by katherinebrianneparilli

Disclaimer: This article contains an affiliate link to Maze Crazy. If you should choose to purchase it, I would earn a small commission at no additional cost to you. I have used this product for nearly a year before deciding that I liked this program, and becoming an affiliate.

About a year ago I learned about a program called Maze Craze. Maze Craze is a program that allows you to create square mazes and with or without a solution, that are simple enough for a very small child, to the extremely difficult.