Maybe you happened upon a video about how someone who opened an Etsy shop and a year later they had made over $60,000 in sales, how using Canva and Printify you could design t-shirts to sell on Etsy, or a video using Etsy as a side hustle to make extra cash, and you said to yourself, I would like to do that some day. Well if your are thinking about starting an Etsy shop, even casually thinking about starting one, I would recommend that you start building your media presence today.
You do not have to sit down and map out your business strategy or even know the name of your future shop. What matters is that you are starting the process of building a loyal audience who eventually some will also become loyal customers.
Just look at some of the homesteading channels like Arms Family Homestead and Lumnah Acres. Well neither of these channels has an Etsy shop, their path to success highlights the importance of building an audience as early as you can. Both of these channels started off by showcasing a portion of their daily life on the homestead. They made videos introducing us to their farm animals, showing them working in their garden, mowing their lawns, doing various building and repair projects, etc.
Eventually, as their audience grew, they would occasionally design a few hats, mugs, t-shirts, and sweaters that they sold to make some extra cash. But now that both channels have grown immensely, they have harnessed the power of having a big audience to create their own shops on much bigger scale. In the past couple of years, Arms Family Homestead transformed a portion of their barn into a work/storage area where they could store supplies so they could make and sell their own t-shirts, hats, etc that displayed some of their most beloved animals. Recently, Lumnah acres also set up their own website and began selling selling a handful of merch items such as a sticker, some pencils, and a couple of T-shirts along with their main draw, coffee. And thanks to the power of their 345,000 plus subscriber base, their 3 different brands of coffee debut was a success and quickly sold out multiple times. Because they had already built a loyal audience by the time that they opened their shops, it did not matter that there were only a few colors and items to chose from as their audience was excited to get a Rufus t-shirt or a bag of Lumnah coffee.
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